© 2019 by goalgirls | berlin, germany | hey@goalgirls.de  |  impressum

essence x girls - portraying definitions of beauty w/ gen z

june 2019 - concept, storytelling, co-creation workshop

we invited 15 girls to the co-creagency to collaborate with essence on their campaign for a new product launching in 2020. it's a three-part series portraying a woke generation defining what 'beauty' and 'cosmetics' mean to them.